Simply said, Search Engine Marketing is the best way to drive quality traffic to your website. An overview of the steps involved are:

Understanding Keywords and Search Terms
Search Engine Optimization
Submitting Websites to Search Engines and Directories
Building Link Popularity
Paying for Performance and Traffic
Analyzing Traffic on your websites
Understanding How Pageranks and Webranks work

This might take some time to be perfected and is perfectly possible to do yourself. But it does have one drawback. It takes up an awful lot of time and is one process that does not really end. A nice alternative will be to hire a marketing firm like Apogee Search. They are more than an just an alternative actually. Their advanced tracking systems and expertise are not something that every DIY webmaster would be capable of doing.

Apogee provide Search Engine Marketing and the promosing feature of their services are that they talk ‘pay per conversion’ and not just ‘pay per click’. You can also have a look at their list of clients who have received Top Google Rankings through their services.

And while you are there, don’t forget to check out their Search Marketing Blog which is a really nice resource for Search Marketing tips and news.